Makeup brand Etude House enters Middle East market

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Makeup brand Etude House enters Middle East market credits: eBay.com

South Korea-based Amorepacific Group is to expand its beauty business into the Middle East market in partnership with Kuwait-based M.H. Alshaya. The "Asian Beauty Creator" is owner of 30 brands spanning beauty, household and healthcare products.

 

Etude House is the first Amorepacific brand to enter the Middle East. It is the No.1 Korean beauty makeup brand, and offers a range of playful and innovative makeup options. The Amorepacific Group has chosen Dubai to be the Middle East center of its business activities. The first store is slated to open in Dubai the second half of 2017. Other GCC member countries are to follow.

 

Suh Kyungbae, CEO and Chairman of Amorepacific Group, said: “In the face of the dawning Eurasia era, Amorepacific seeks to move beyond Korea and create a route that connects China, South East Asia, India, the Middle East and Europe, with our unique ‘Asian Beauty’. The Middle East is in the middle of that route and it is a market with great potential as many people in the Middle East are turning their interests to Asian beauty products. We will make every effort to spread our ‘Asian Beauty’ culture to the customers in the Middle East by introducing innovative beauty products”.

 

Mohammed Alshaya, the Executive Chairman of M.H. Alshaya Co., said: “At Alshaya, we focus on offering our customers an unmatched choice of retail experiences with well-loved international brands. We are delighted to forge a partnership with Amorepacific Group to add Etude House to our portfolio of world-leading brands. We look forward to building a mutual success story with our new partners.”

 

We saw this information first as a press release on: zawya.com

 

 


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