The move is expected to complement the company's confidence in driving in 25 per cent sales growth this year. According to Jaouad Dakir, CEO, E-City, investing in the renovation of all its UAE outlets proves to be both timely and strategic as the country’s retailing industry is currently witness to a very positive business climate and continuing growth and development. The move also complements objectives set forth in the UAE Vision 2021 of His Highness Sheikh Mohammed Bin Rashid Al Maktoum’s, Vice President and Prime Minister of the UAE and Ruler of Dubai. The eight outlets will be carrying the company's new rebranding initiative, which showcases a new logo and identity that demonstrates E-City's unique concept of using technology, fixtures, lay-outs and displays that have never been used in today's industry and the markets.
The renovation will cover all of E-City's stores spread across the UAE, which includes branches in the Mall of Emirates (Dubai), The Dubai Mall (Dubai), Mirdiff City Centre (Dubai), Al Wahda Mall (Abu Dhabi), Dalma Mall (Abu Dhabi), Sharjah City Centre (Sharjah), Matajer Al Mirgab (Sharjah) and Fujairah Mall (Fujairah).
Dakir concluded: “These new stores will showcase a redesign that incorporates a strategic lay-out aimed at improving the overall customer experience--a smart and friendly shopping environment for them to enjoy. The outlets will make use of the latest in innovative technology and digital visual merchandising to give an added 'Wow' factor and attract more customers into the store.”
We saw this information as a press release first on: zawya.com